Triple Whale
AI-powered analytics dashboard that gives Shopify stores their true ROAS, profit, and customer data — all in one place.
What is Triple Whale?
Triple Whale is the data command center for serious Shopify brands. As iOS privacy changes destroyed Facebook’s attribution accuracy, Triple Whale built a first-party pixel solution that captures what Meta’s pixel misses.
The result: you know which ads are actually driving profit, not just clicks.
The Attribution Problem It Solves
Post-iOS 14, Facebook typically under-reports conversions by 30–50%. Brands were cutting profitable campaigns because the data looked bad — and scaling losing campaigns because the data looked good.
Triple Whale’s first-party pixel tracks via your own domain, cookie-matching, and post-purchase surveys. The result is attribution data you can actually trust.
Moby AI
Moby is Triple Whale’s AI analyst. Ask it questions in plain English:
- “What was my ROAS on Facebook last week?”
- “Which products had the best margin in Q1?”
- “Show me my LTV by acquisition channel”
It pulls live data and responds with charts and summaries — no SQL, no dashboards to navigate.
Key Dashboards
- Summary — daily profit, revenue, spend, ROAS at a glance
- Attribution — true multi-touch attribution by channel and campaign
- Cohort — LTV curves by acquisition month
- Product Analytics — units sold, margin, return rate by SKU
Pricing
| Plan | Price | Best For |
|---|---|---|
| Grow | $129/mo | Stores up to $1M revenue |
| Prime | $299/mo | Stores up to $5M revenue |
| Enterprise | Custom | High-volume brands |
Verdict
If you’re spending meaningful money on paid ads and flying blind on attribution, Triple Whale pays for itself in the first week. Stores under $500k/year can likely survive with Shopify’s native analytics.